Julie Su was married to Hernan Vera. { The Yes, headquartered in Silicon Valley and New York City, has also brought on Lisa Green, the former head of industry, fashion and luxury at Google, as its senior vice president of partnerships, and Taylor Tomasi Hill, who has had stints at Moda Operandi and FortyFiveTen, as its creative director. Their oldest son, Loren is an attorney in Los Angeles, married to a public school teacher and their youngest Brian, works for the federal government in Washington. A Harvard grad with previous experience building Nordstrom, Urban Outfitters and other all-star brands, Bornstein has accomplished much in her career. Julie has a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. ", "A strong sense of civic duty was instilled in us at an early age. The Series A was led by True Ventures Jon Callaghan, with participation from existing investors. All rights reserved. Julie Bornstein has been promoted to chief marketing and digital officer of Sephora Americas. The estimated Net Worth of Julie Bornstein is at least $223 Thousand dollars as of 12 June 2022. ", "I meet regularly with different teams to discuss everything from daily business results, to new campaign concepts and new technology projects, to organizational and people issues (lots of these, this is a big part of leading a large team). My favorite sites are Shopbop, Neimans, Anthropologie, Modcloth, Zappos for kids shoes, One Kings Lane, and of course, Sephora. AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact, Callaghan said in a statement. Julie Bornstein's first role in retail began at Starbucks, progressed when she moved to Nordstrom to build Nordstrom.com, continued when she became the head of e-commerce at Urban Outfitter,. wid: "428986", Spoiler alert: She didn't like banking, but the career was a gateway to the new world of commerce. The first, a seed round, was co-led by Forerunner Ventures Kirsten Green and NEAs Tony Florence. ' And so, she did. THE YES, a new fashion retail platform is betting fashion consumers won't say no to a fresh way of online shopping. Not surprisingly, two of my sisters became lawyers. I loved the pace, working with the investors, and being able to start from scratch building things the right way." She previously held the position of California Labor Secretary under Governor Gavin Newsom and served as the Director of . Sephora's Beauty Insider members who spend more than $1,000 every year earn 'VIB Rouge' status. At heart, Bornstein is the YES consumer: fashion-forward, brand savvy, knows what she likes. Brian Roberts and Julia Boorstin talk Comcast and the future of TV. Your email address will not be published. And we plan amazing vacations which, as all working moms know, are the most quality family time. Shortly after departing Stitch Fix, Bornstein began building The Yes, an AI-powered shopping platform expected to launch in the first half of 2020. Julie Bornstein. Growth has been steady increasing reopening measures post Covid-19 lockdown have influenced sales: specifically from April-May up 50 percent and May-June up 66%. AAE is one of the premier celebrity booking agencies and top keynote speakers bureaus in the world. The proficient reporter, Julia Boorstin has managed herself to look pretty and healthy. Bornstein likens it to making a music playlist on Spotify or TikTok on social media, "We learn from the references and show products, accordingly," she said. According to Bornstein, when the pandemic shut down traditional retail, many brands began to rethink distribution channels. A sleeveless prairie shirt with a ruffled yoke? Photo: Courtesy, "No two days are ever alike, but the common thread is that I'm working with smart, fun and inspired people to figure out how to continue to make the shopping experience at Sephora better. var params = While working at Fortune, she was a donor to Street Life which is a live market wrap-up segment on the CNN Headline News. I saw that there were many inefficiencies to business that technology could solve years before the world went digital. Collections. Thus far, the growth has been organic with a $25 site credit for referrals, resulting in 100,000 downloads. And no day passes without a discussion or two about kids, favorite new lipsticks, or which parts of our finished lunch goes into the recycle vs the compost bin (we are in SF after all). Besides their beautiful affection and admiration towards each other, Boorstin and Couper have welcomed a baby named, Henry to complete the family. })(document); William Couper Samuelson (m. 16 December 2007-present). He is an American judge who was born in California. THE YES's method aims to eliminate that by doing it for you. Julia Boorstin is a reporter and serves for CNBC. Moreover, her father was the producer of the TV documentaries and mother was their author. Hear from Stitch Fix COO and former CMO at Sephora, Julie Bornstein and Facebook's VP of Ads Marketing, Brian Boland on how brands and CMOs are unlocking the. From working with celebrities on fragrance launches to coming up with cool rewards for loyal customers, Sephoras Chief Marketing and Digital Officer Julie Bornstein has every beauty-loving girls dream job. Our engineers needed to be machine-learning engineers, who are building these things into the customer experience, she says. By subscribing to this BDG newsletter, you agree to our. Your email address will not be published. More than two years after Julie Bornstein Stitch Fixs former chief operating officer mysteriously left the subscription-based personal styling service only months before its initial public offering, shes taking the wraps off her first independent venture. Sign up for free newsletters and get more CNBC delivered to your inbox. High-waisted acid wash jeans? SWEETGREEN, INC. As of now, the couple seems to be happy with each other and there are no rumors regarding their divorce and extramarital affairs as well. She is the former Stitch Fix COO and board member (2012-2017), helping to grow the company to a billion dollars in under 6 years. Currently, she serves as a reporter on CNBC. And, since I love fashion, its a constant challenge to find new ways to keep the palette interesting.". I volunteered and took a leadership role on the teen advisory board for Planned Parenthood. THE YES is designed to take the call to action of "You Might Also Like" a step further by creating an AI-generated personal shopper. She hustled her way into business development, landing a job at Starbucks. "I'm really committed to leaving the office every day by 5:30 so I can spend my evening with my family, and then work a few hours after my kids go to bed. What To Wear On A Job Interview With Sephora "One of our colors. But I talked to an investor friend of mine, who told me I was too old to start a business, she says. Bornstein had a vision to deeply understand the entire apparel category, taking into account the nuance of what a consumer might likea small puff sleeve versus an exaggerated puff sleeve, for instance. You have to balance the big ideas and constant ideation with prioritizing solid execution. Please keep your comments respectful and relevant. AMZN wasn't gonna win with fashion; designers are wary of selling there with Amazon's knock-off DNA strategy," said Bornstein. And my newest way to shop, through the online personal shopping service, Stitchfix (Im on the Board so Im a bit biased but its an amazing service. Julie Su Family: Husband, children, Parents, Siblings. As per some online sources, Julia has an estimated net worth of $100 million. Julie Bornstein, Founder and CEO of THE YES, is a pioneer of the e-commerce era. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. After working in politics, nonprofits and fashion, she found her way to investment banking in the late 1990s. We used actual sales data from the prior year and got better forecasting results in a fraction of the time. For instance, Stitch Fix had separate teams for data science and engineering, but building a real-time experience and model for shoppers really required a collaborative combination of both. Required fields are marked *. Senator Michael Bennet asks Google and Apple to remove TikTok from their app stores, AT&T stock moves higher after posting better-than-expected Q4 earnings, CNBC begins accepting nominations for the 11th annual Disruptor 50 list, Ad-supported and free streaming options in focus amid recession fears, 34% of shoppers plan to holiday shop on social media, survey finds, New 'Black Panther' seen as a major test for the movie industry, I wrote a book while working full time5 habits that make me 'super productive', The leadership traits women employ are more valuable than ever, says CNBC's Julia Boorstin, I talked to over 100 women leadersthe top 3 things I learned about what makes them successful, Paris Hilton will sell NFTs and hold virtual parties in The Sandbox metaverse platform, A decade of disruption: CNBC's full interview with Rent the Runway co-founder Jennifer Hyman. Well, he is a mover and shaker of Hollywood. View Julie Bornstein results including current phone number, address, relatives, background check report, and property record with Whitepages. Many variations of. The couple has four children together and cited family reasons for their decision to separate. cb: (new Date()).getTime() Please leave us a review and let us know what you think, or send us direct feedback either on Twitter or via email at found@techcrunch.com, or leave us a voicemail at(510) 936-1618. We are here to help! I love the brand spirit it creates. In 1997, State Controller Kathleen Connell appointed her as Chief Deputy State Controller and Chief of Staff. And hear from Julie about her experience leading marketing at Sephora, the biggest opportunities for MarTech for consumer brands, and get Julie's tips for a great CMO startup pitch.Julie and Brian joined Foundation Capital General Partner Ashu Garg for a night celebrating MarTech and the Decade of the CMO, a new whitepaper that outlines the 5 keys to unlocking the decade of the CMO and the 10x software revolution ahead. But the functionality and usability component has also swayed them to join as a forward-thinking platform that offers a ready-made tech stack and can share the technology they may not have the means to invest in on their own is attractive. Moreover, the duo met each other in Sundance Film Festival in PG-13 weekend. In addition, she makes $126,158 as Independent Director at Redfin Corp. She will be greeted by her family in heaven, especially her husband Peter and daughter Linda. Nolke and Larson have been married since 2019. Those included gathering product images that turned retailers into round-the-clock photo studios and the personal shopper or sales associate aids customers in what they are seeking for their wardrobe. , Urban Outfitters Bornstein launched the new women's shopping platform THE YES, alongside co-founder and Google alum Amit Aggarwal in May of 2020, in the middle of a pandemic when just about everything, including According to the various authorized sources, she earns a salary between $600k-$690k annually. In May 2006, she entered in the channel as a General Assignment reporter. Julie Bornstein has an extensive career in community service in Riverside County. The Yes is her first foray into entrepreneurship, however, and we got the chance to talk to Julie all about her experience as a founder. Julia Boorstin is a daughter of Sharon and Paul Boorstin. Presently, she is an in-charge of the Media and particularly focuses on the intersection of the technology and the media as well. After working in politics, nonprofits and fashion, she found her way to investment banking in the late 1990s. id: "beb5f82f-dce3-49e6-a836-cf24eb78a6f6", Julie Bornstein, chief marketing and chief digital officer for Sephora Americas, is heading to apparel dot-com Stitch Fix. Julie and Steve have been married for over 33 years, raised their two sons in the Coachella Valley--active in public schools and youth sports. ", "The wide range of subjects keeps work fun and interesting every day. Contact an All American Speakers Bureau booking agent for more information on Julie Bornstein speaking fees, availability, speech topics and cost to hire for your next live or virtual event. And of course, wed love if you can subscribe to Found in Apple Podcasts, on Spotify, on Google Podcasts or in your podcast app of choice. And she's more than earned it. Julia Boorstin CNBC's Senior Media & Technology Reporter, Creator of CNBC's #Disruptor50, Author of When Women Lead - Simon & Schuster, Available Now We want to be the first to get it, and do it right. I have a sitter two evenings a week, my husband and I have date night on Tuesday and we go out with friends on Saturday. Previously, she was part of the ensemble for CNBC's daily program, "TechCheck," that ran from April 2021 to February 2023. Attorney. She ended up falling in love with the ability to move fast and innovate. 2023 CNBC LLC. Bornstein and Aggarwal have raised $30 million in venture capital funding to date across two financings. All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. Opinions expressed by Forbes Contributors are their own. Julie Bornstein has spent her career at the intersection of retail and technology, where she is currently building a new business that will launch this fall. The day that Amazon went live, I remember exactly where I was sitting when my brain exploded, she says. In the Assembly, she distinguished herself as only the second woman and the second freshman elected by her peers to the leadership position of Democratic Caucus Chair. My family is very dynamic, intellectual and argumentative, so there was always a good debate to be had. Bornstein kept evolving along with the capabilities of technology. ", Jennifer Aniston celebrating her fragrance launch in 2011 with Sephora. Julie Nolke husband Samuel D Larson is a film director and writer. However, Julia Boorstin who is News anchor at CNBC has a settled family life with husband Couper Samuelson which proves that you can balance your family and your career if you have the right temperament. Shes adorable and funny, and I love that weve had the chance to work with her twice at Sephora, first on her fragrance launch and then through her part ownership of Living Proof.". "I grew up in Syracuse, NY - it's not known as a hotbed of cultural activity, but my household was always interesting. ", Julie, with colleagues at a company event. "Ole Henrikson Truth Serum. In addition to being an AI-powered shopping platform, Bornstein did say The Yes is working directly with brands and creating a new consumer shopping experience that helps address the issue of overwhelm in shopping today.. The couple was even blessed with a baby boy Hanry on 13 July 2011. After practicing law and teaching in Los Angeles County for ten years, Julie and her husband Steve Gordon moved to the Coachella Valley with their sons in 1984. It's the perfect first step in the morning under the rest of your routine. Fortunately, its a labor of love. As for why she decided to leave Stitch Fix just ahead of its $120 million IPO, Bornstein said she had an epiphany. "We allow customers to follow a brand's Instagram from our page. Her Association with the CNBC: Julia Boorstin works as the Senior Media & Entertainment Correspondent for the CNBC Broadcasting world. Hear from Stitch Fix COO and former CMO at Sephora, Julie Bornstein and Facebook's VP of Ads Marketing, Brian Boland on how brands and CMOs are unlocking the decade of the CMO today. Work and family are very fluid, and I work a lot around the edges. additionally they cover Customer Service and provide robust data insights to each brand about their own performance and their customer set.) We liken ourselves to modern matchmakers and not interfere with the brand connection.". He has been in charge of the Los Angeles County Superior Court since 2020. Previously, she was the COO of StitchFix, and she helped scale the company to over a billion dollars in six years. February 28, 2023 1 Min Read. Creative Insights. He is a candidate for the office of district judge for the Central District of California. I was working on the IPO of Bebe and the sale of Seattles Best Coffee to AFC, sitting across the table from these management teams, and I thought, Thats what I want to do; I want to be on the retail side of business,' she says. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media. ", Perks of the job: meeting Oprah. Bornstein was acquainted with e-commerce platforms, but Stitch Fix took retail tech a step further. She is an American lawyer who has been the country's deputy secretary of labour since 2021. We needed a system to understand all the dimensions of a product, so that as we learn about the user, that matchmaking can happen, she says. She assumes some duties previously handled by Sharon Rothstein, who has joined Starbucks as global . Data is a real-time snapshot *Data is delayed at least 15 minutes. However, her net worth has not been revealed yet but as she is one of the hardworking reporters at CNBC, her net worth is reported to be more than millions of dollars. Shes teamed up with The Yes co-founder and chief technology officer Amit Aggarwal whos held high-level engineering roles at BloomReach and Groupon, and most recently served as an entrepreneur-in-residence at Bain Capital Ventures to rewrite the architecture of e-commerce., This is an idea Ive been thinking about since I was 10 and spending my weekends at the mall, Bornstein, whose resume includes chief marketing officer and chief digital officer at Sephora, vice president of e-commerce at Urban Outfitters, VP of e-commerce at Nordstrom and director of business development at Starbucks, tells TechCrunch. Breaking News In addition, she mainly covers the news related to the intersection of media and technology. The platform stands out also thanks to clever creative direction headed by style influencer, former editor, and retail veteran Taylor Tomasi-Hill, who also helps source new brands to carry on the site. In one minute we're thinking five years out, and the next we're reviewing final campaign materials that go live next week. Moreover, the duo met each other in Sundance Film Festival in PG-13 weekend. Pink jeweled kitten heels? Julie Bornstein founded The Yes Platform, Inc. Photo: Courtesy, "While you might think of beauty as a basics, replenishment business, it's actually very fashion, trend and innovation driven. Mar 4, 2023. I thought, If you can do this for books, you can do this for fashion. A fashion devoteeherself, Bornstein could not wait to join the next evolution of shopping. We loved our time chatting with Julie, and we hope you love yours listening to the episode. Bornstein and Aggarwal have raised $30 million in venture capital funding to date across two financings. Well, he is a mover and shaker of Hollywood. Boorstin covers media with a special focus on the intersection of media and technology, and delivers reporting, analysis and interviews for the network. But after decades in and around e-commerce, shed seen it all: the inefficiencies of searching for the exact right product on a traditional platform, the problem with the collaborative filtering used by giants like Amazon, the drawbacks of legacy tech and talent. Led by e-commerce tech veteran Julie Bornstein the recently launched app just debuted a website to bring the platform full circle. She saw a unique opportunity for THE YES to serve a segment of the market spending a disproportionate amount of their wallet on fashion. A Division of NBCUniversal. Innovation is in our DNA. We spent two years developing the most extensive taxonomy there is. Other investors in the business include Comcast Ventures and Bain Capital Ventures. She taught at College of the Desert and practiced law while holding leadership positions in The Desert AIDS project, the Coachella Valley Housing Coalition, the COD Adjunct Faculty Association, and the Jewish Federation Womens Division, Temple Isaiah, Girls Club and the Palm Desert Civic Arts Committee. I have seen so many things; my pattern recognition of problems is so strong.Launching a startup is super-scary, she says, but her focus and passion for the space made her so well-suited to start her own business. Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes. "Each user has their neuro-network; user yes and no interface with each other and interact with over 240 brands on the platform," she explained, noting they continue to add brands daily. var p = 'https:' == document.location.protocol ? She is uniquely suited to the job, with a CV that reads like a chronicle of the evolution of ecommerce. After General Assignment reporter she started to serve for Media and for Entertainment reporter of CNBC. She has red colored hair with black colored eyes. Prior to her time at Stitch Fix, Julie served as Chief Marketing Officer and Chief Digital Officer at Sephora (2007-15), launching Beauty insider and growing Sephora into a digital powerhouse in Beauty. Julie Bornsteins contributions to Riverside County, to her community and to California span an extraordinary range of posts, responsibilities and policy issues. With such earnings, Julia enjoys a lavish lifestyle along with her family. As a company, we have a dress code in which we all wear black, grey, white or red our brand colors. "I knew that Amazon It's green, calming and when we walk, I get to have great conversations with my kids somehow people talk more freely when theyre walking. On this weeks episode of Found, our weekly interview podcast, we hear from Julie all about how she identified the gap The Yes was created to address, and how she changed some of the longtime fundamentals about how fashion brands sell their wares and work with customer sales channels. ", "Whether at Starbucks; bringing music more front and center to the store experience, at Nordstrom; bringing the great product and service to the online world, or at Sephora; launching a unique loyalty program, it has been exciting to work for brands that have earned the trust and love of their customers, and very gratifying to help further develop those businesses. Rather, the pair said the product will speak for itself when it launches next year. Leading the charge will be The YES's Founder Julie Bornstein, in her new role as Pinterest's Chief Shopping Officer. I am a Paris-based journalist covering the luxury and fashion industry. Educator and Community College Trustee. Join The Zoe Reports exclusive email list for the latest trends, shopping guides, celebrity style, and more. Stitch Fix was a great training ground, because I learned a lot of things that I would do differently, says Bornstein. Many brands view the platform as a marketing expense. in history. Bornstein's plan includes working on a brand integration that pulls existing product imagery and descriptions from each brand's website to eventually carry the whole online platform of every designer or company brought on board. And shes more than earned it. She served in Governor Gray Davis Administration as Director of the California Department of Housing and Community Development, serving on numerous public boards and commissions dealing with affordable housing. ", "I come home and take a walk around the neighborhood with my kids. Julie also tells us about why The Yes knew it needed a larger-than-average seed to accomplish its goals, and how she went out and got it. @mashable CEO and Founder Pete Cashmore sits down with CNBC's Julia Boorstin at Tuesday's General Session #intx2016, A post shared by INTX (@intxncta) on Aug 16, 2016 at 9:59am PDT. Julie Bornstein is the co-founder and CEO of The Yes. In fact, their love was also reported in the New York Times. Also Read:Carolyn Manno Bio, Husband, Married, Net Worth. JWN All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. Moreover, she was named in the TJFR 30 under 30 list of the most promising business journalist. Image of the homepage from the new website for, THEYES engages influencers (and resident Creative. June 13, 2014. All the companies I have worked at were very much leading in this direction.. Julie currently serves on the Board of Directors for Redfin and Weight Watchers. I also can't live without my Drybar hairdryer and GHD flat iron (those are tech gadgets, arent they?!). The first, a seed round, was co-led by Forerunner Ventures' Kirsten Green and NEA's . Julie has spent most of her career at the intersection of fashion and technology. But what if you want to see everything on the site? The added layer was working with the data science team to see how they were building these models to learn about the user, shesays. She went to the channel in May 2006, being given the role of General Assignment reporter. ", Julie with Marc Jacobs, who launched his first-ever makeup line exclusively at Sephora. By Vogue Business Team. And there's definitely a science to the art of makeup. Julie Bornstein, Founder and CEO of THE YES, is a pioneer of the e-commerce era. Julie currently serves on the Board of Directors for Redfin and Weight Watchers. Join Facebook to connect with Julie Bornstein and others you may know. "Apps are a closed system, so it's harder to reach an Android user, and some people prefer using websites," Bornstein noted. We are building scalable systems that are highly intelligent to adapt to your shopping." The app, which launched in 2020 when Covid-19 was in full swing, required a deep tech build-out using four tech algorithms and e-commerce infrastructure. ", "I also learned that my natural tendency to spot and solve problems wasn't just in personal life, it was something that also happened at work. Copyright 2023 All American Speakers Bureau. d: "YWxsc3RhcmJpby5jb20=", She's worked in everything from politics to investment banking, but. Until they figure out how to get it inside my phone, my credit card is attached to it. Su got a divorce from her husband, Hernan Vera, in December 2017, a week before Christmas. May 12, 2021. BBC Motion Gallery. Together we worked to create a computer program to update our manual forecasting process - which was being done entirely with pencil and paper at that point.