who are the stakeholders of easyjet who are the stakeholders of easyjet

Which stakeholders are critical to the business? 3 Marketing Mix (7Ps) 4 Southwest Airlines EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Updated: Feb 28th, 2023. It is more suitable for students and ordinary income people. EasyJet UK staff would continue to be based in Luton. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Airline, Stakeholders Stakeholder 1st Business: Nike Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. In the early 2000s McDonalds saw for the first, Premium While various amounts held determine their actual control of the business, Premium Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Stakeholder analysis, Stakeholder Relationships Strategic management EasyJet was founded by Haji-Loannou in 1994. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH This problem has been solved! The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Business ethics Avianca, the characteristics of this category of product. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Low-cost carrier Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. In addition, Marketing Analysis of easyJet THREATS Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Easyjet has benefits from low price just . This cookie is set by GDPR Cookie Consent plugin. EasyJet's biggest shareholder, the . EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. It currently uses the slogan "This is Generation easyJet". Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. First choice brand and increasing customer loyalty. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. 4 min. Airlines which fail to comply with strict, Premium It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. TABLE CONTENT ii Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . The airline modernised the building and painted it orange. Airline younger fleet and advantaged fleet deal reducing ownership and maintenance costs. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. These are stakeholders who are directly affected by a project, such as employees. Stock market should consider the following legal factors when exploring a new market. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. "Stakeholders of easyjet" Essays and Research Papers. Airline Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. . I/ Easy Jet : General Overview As the employees watch the owners behaviour all the time. A business is found to be polluting a local river. easyJet II/ Comparison, Premium As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Strategic management, Stakeholders The space saved by having smaller galleys allowed for the installation of 156 seats. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . 3.2 Product and services 6 From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. When EasyJet received H89, it had a 1970s-style office setup. The organisation mainly expands through acquisitions 4. However their expectations are plenty. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Stakeholders can affect, Premium Management London Gatwick Airport easyJet holidays was . PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. London Gatwick Airport Explore the key stakeholders of EasyJet and map in terms of their power and interest. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Introduction 3.7 People 11 Stakeholder, principles followed by Easyjet can be emulated and how. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Low-cost carrier What we do. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. The airline's monthly inflight magazine is called The Traveller. Sort By: Satisfactory Essays. Ways of Working Strategy. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Internal stakeholders are those from within the, Premium for only $11.00 $9.35/page. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Below are the introduction, body and conclusion parts of this essay. Premium external stakeholders are from outside of the company but, Free Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. EasyJetHotels offers accommodation products throughout the airline's network. Finally we apply these experiences to our job in the future. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. 3.1.3 Discounts 4 [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. A stakeholder is someone who holds and interest in the company. Johan Lundgren. Environmental impacts 9 Low-cost carrier Despite some previous concerns about the purchase from key shareholders, the need to . Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Customer, Airline Assignment Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Stakeholder The first aircraft, an Airbus A320, was re-registered as OE-IVA. Government guidance and assistance available to travel and tourism businesses. Charitable organization [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Airline The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Air France 3.3 Promotion 7 Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. First published on Thu 28 May 2020 03.16 EDT. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. 3.5.2 Boarding the plane 10 [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. This gives a load factor of 92.6%. These cookies track visitors across websites and collect information to provide customized ads. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Stakeholder analysis This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. What are three ways that railroads affected the economy? Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. 1.Introduction [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. We also use third-party cookies that help us analyze and understand how you use this website. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. P2 M1 and D1 Identifying all of a firms stakeholders can be a daunting task. Interviews by Ross Falconer. easyJet Plc engages in the provision of passenger airline and carrier services. Here is a useful summary: Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. EasyJet under fire as flight chaos exposes carrier's operating model. This cookie is set by GDPR Cookie Consent plugin. The owner of the business can be role models for the employees. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. This cookie is set by GDPR Cookie Consent plugin. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Originally . Other impacts 10 Local community and pressure groups. 3.5.3 Customer support service 10 Total revenue ( million) 2,362.8 1,797.2 31.5%. Southwest Airlines Easyjet Case Study. A2 US Government and Politics A.J. Shareholders . [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. easyJet's Strengths. EasyJets Business Model Analysis US Airways. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products.